Productive,
Creative Thinking

For over 4 decades I have fueled exceptional marketing impact for companies and causes around the world. I have contributed formative thinking for many highly effective communications efforts, as well as a multitude of innovative, financially savvy business ideas.

Let's discuss how my deep experience and fresh, agile thinking can help you develop breakthrough marketing to drive results.

Audacious pursuit of oft-unseen opportunities
  • many of the best possibilities lay dormant in blind spots; I find and illuminate them

  • my approach to research & strategy is intuitive, creative, empathetic, audacious, and visionary

  • vast experience has deepened my innate ability to detect, examine, and illuminate valuable ideas

I DELIVER
  • optimized market fit

  • missed insights & opportunities

  • sharp targeting and messages

  • valuable, sensible guidance

I BRING
  • deep experience with many categories & audiences

  • keen intuition, rich experience, and deftly applied ingenuity

  • unconventional perspectives

I DO NOT
  • color within lines

  • think inside boxes

  • see objectives as limits

Avid Curiosity + Practical Intelligence

In addition to a understanding what makes marketing succeed, my extensive understanding of business and profitability informs my explorations and recommendations. Most projects begin with in-depth discovery and clear articulation of your marketing situation and our objectives. Upon this foundation, we set out to build the most efficient approaches to meeting or beating our objectives.

Crisp Articulation

lucid
cogent
original
forthright
scrupulous

Sound Reasoning

rational
focused
perceptive
principled
sagacious

Fresh Thinking

clever
curious
intuitive
provocative
unconventional

Based in California, Available Worldwide
© 2026 James Rosenfield, Strategy Works