Productive,
Creative Thinking
For over 4 decades I have fueled exceptional marketing impact for companies and causes around the world. I have contributed formative thinking for many highly effective communications efforts, as well as a multitude of innovative, financially savvy business ideas.
Let's discuss how my deep experience and fresh, agile thinking can help you develop breakthrough marketing to drive results.


Audacious pursuit of oft-unseen opportunities
many of the best possibilities lay dormant in blind spots; I find and illuminate them
my approach to research & strategy is intuitive, creative, empathetic, audacious, and visionary
vast experience has deepened my innate ability to detect, examine, and illuminate valuable ideas
I DELIVER
optimized market fit
missed insights & opportunities
sharp targeting and messages
valuable, sensible guidance
I BRING
deep experience with many categories & audiences
keen intuition, rich experience, and deftly applied ingenuity
unconventional perspectives
I DO NOT
color within lines
think inside boxes
see objectives as limits
Avid Curiosity + Practical Intelligence
In addition to a understanding what makes marketing succeed, my extensive understanding of business and profitability informs my explorations and recommendations. Most projects begin with in-depth discovery and clear articulation of your marketing situation and our objectives. Upon this foundation, we set out to build the most efficient approaches to meeting or beating our objectives.
Crisp Articulation
lucid
cogent
original
forthright
scrupulous
Sound Reasoning
rational
focused
perceptive
principled
sagacious
Fresh Thinking
clever
curious
intuitive
provocative
unconventional
Based in California, Available Worldwide
© 2026 James Rosenfield, Strategy Works
