CREATIVE & AUTHENTIC
·  ideas & innovation
·  targeting & strategies
·  differentiation & messages

SELECTED CLIENTS

See Portfolio

   RAISE THE STATUS QUO
·  solve problems
·  expand opportunities
·  maximize tactical efficiency

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DRIVE SUCCESS

‣ regional & worldwide
‣ relentless focus on results
‣ fast, responsive, collaborative

‣ 100% original thinking
 ‣ 4 decades of global impact
‣ 0% formulas, 0% banality

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AUDACIOUS STRATEGY

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Audacious Strategy:
REACH FARTHER

Whether branding, positioning, or just finding a small product improvement, I bring fresh perspectives, divergent thinking, and viable possibilities. My relentless pursuit of truthful, meaningful, and effective delivery of value to audiences includes a healthy amount of bravery in bringing forth ideas which may be unpopular at first glance.

• Creative, viable ideas to keep you ahead of the curve
• Clear, compelling differentiation so people pay attention to you
• Robust opportunities that are spot on with your objectives

AUDACIOUS STRATEGY

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Original Thinking:
CURIOUS, DIVERGENT, CREATIVE

I pay attention differently to generate honest ways for you to stand out. By developing a deep understanding of your offering and what it means to audiences, I identify the most compelling truths and express them creatively and effectively.

AUDACIOUS STRATEGY

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Resonant Communication:
DRIVE RESULTS

Your organization’s true intentions and offerings are the best possible cornerstones for productive and sustainable audience connections. I specialize in identifying compelling truths and expressing them in clear, innovative ways. An irrefutable value proposition is the best possible foundation for effective communication and sustainable success.

• Clear, concise, robust expressions of value
• Compellingly transcend clutter

AUDACIOUS STRATEGY

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Genuine Engagement:
SUSTAINABLE CONNECTIONS

To help you build enduring connections, I examine each segment in human terms, assess target viability, then determine how to communicate with them honestly as an ally to earn their trust.

AUDACIOUS STRATEGY

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Sharp Targeting:
THE RIGHT AUDIENCES

Genuine engagement requires addressing your audience as humans. I scrutinize data sources and focus carefully on the qualitative nature of people, their perceptions, and their behavior.  Machine intelligence doesn’t sufficiently represent people. In fact, quantitative and media-driven methods sometimes lead organizations to communicate with the wrong audiences entirely. 

• Astute targeting to identify the best possible audiences
• Empathetic humanization of audiences

AUDACIOUS STRATEGY

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Positive Impact:
IMPROVE LIVES

I am driven to meet and surpass objectives, especially when lives are improved, human challenges are solved, or real possibilities are delivered. This can be anything which helps, enables, or empowers people; from a major game-changers to a small life enhancement.

INNOVATE BRAVELY

Great ideas and strategies are driven by human ingenuity, not by data or formulas.

Machine intelligence, research data, and marketing formulas can fuel creativity, but cannot replace it. In fact, they often provide misleading information that can send your organization in the wrong direction or obscure the best opportunities from view.

As an innately divergent thinker, I apply skillful, agile, and highly creative thinking to illuminate blind spots, observe connections and possibilities, then turn them into viable ideas and strategies.

Let's unleash your organization’s  greatest potential.

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Since the early 1980s my strategic acuity, originality, and frankness have fueled remarkable results around the world.

My ceaseless curiosity, creativity, and critical thinking have always been great sources of pleasure for me. I see innovation as a fine balance of divergent thinking and effectiveness, two seemingly incompatible forces that I've applied harmoniously since my early roles as an ad agency strategist then as a Fortune 50 in-house "idea guy" with P&L responsibility.

Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate better connections and possibilities. My goal is always to drive results beyond expectations.