Great Marketing Transcends Logic
James Rosenfield
Marketing Advisor to
Seasoned Executives
• Consummate Marketing Strategist
• Visionary, Innovative, Rigorous
• Intuitive, Astute, Ethical
Decisions are not driven by logic alone
• Empathy & creativity compel audiences
• Most marketing relies excessively upon logic
• Great strategy is multidimensional & empathetic
Customer-Centered Thinking Produces Enduring Results
• Understand where you fit in the market
• Determine who your best audiences are
• Know their needs and what to tell them
For more engaging, enduring
connections with audiences:
• Precede tactics with strategy
• Understand them beyond the logic of your offer
• Creatively show them you understanding & care
❝ ... recommendations were actionable and game changing... fun to work with and deeply committed to results.❞
Jan McDaniel
HP & Intel Global Marketing Executive
❝ ... gets to the heart of the problem, attacks it with relentless curiosity and passionate energy, then brings the highest levels of strategic thinking...❞
Rob White
Fallon President, Zeus Jones Founder
Based in California, Available Worldwide
© 2026 James Rosenfield, Strategy Works