"When I've worked with James, I've always found his thinking to be creative and challenging, not mundane or shallow. He gets to the heart of the problem, attacks it with relentless curiosity and passionate energy, then brings the highest levels of strategic thinking to the table."

Rob White, Fallon & Zeus Jones

Selected Clients (tap to view)

AUDACIOUS STRATEGY

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OFFERINGS

Strategic elements that your entire team can understand & align with.

Vast Experience
Deep Curiosity
Critical Thinking
Originative Ideation
Luminous Articulation

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Marketing is a mosaic of variables and ambiguities. I approach each challenge and element with decades of experience, fresh curiosity, love of meticulous & deep understanding, creative agility, and command for language and expression that fuels universal understanding. 

​SAMPLE APPLICATIONS:​

• Vision, Mission, Principles
• Marketing Objectives
• Idea Generation, Development, Refinement
  (e.g., business models, products, services, features, channels)
• Lucid, Effective Articulations
• Targeting & Audience Understanding
• Category Designation
• Competition Designation & Analysis
• Differentiation
• Positioning
• Branding
• Naming
• Message Development & Refinement
• Creative Strategy & Account Planning
• Tactical Objectives & Strategies
• More (let's discuss your situation and needs)

Practical insights, understanding, and guidance.

To fuel effective marketing, I translate information (including research and data) into clear, pragmatic understanding. 

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​Decades of analyzing data and conducting research have enabled me to determine what is helpful and what may lead you astray. Data analyses and research reports are all-too-often impractical, inappropriately analyzed and applied, or downright misleading. I help to creatively identify reliable, rich understanding and insight that informs creative, collaborative, and productive thinking, strategies, and tactics. 

​SAMPLE APPLICATIONS:

• Expert Review of Existing Information
• Determine Information Needs
• Oversee Research, Data Collection, and/or Analysis​
• More (let's discuss your situation and needs)