Selected Clients & Partners
(B2B, B2C, & Causes)

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ORIGINAL
THINKING

‣ insatiable curiosity
‣ black belt critical thinking
‣ creative ideas with traction

CREATIVE
IMPACT

‣ ideas & articulations
‣ targeting & messaging
‣ differentiation & positioning

‣ never banal
‣ never formulaic
‣ always constructive
‣ regional & worldwide
‣ relentless focus on results
‣ fast, responsive, collaborative

AUDACIOUS STRATEGY

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Audacious Strategy:
REACH FARTHER

Whether branding, positioning, or just finding a small product improvement, I bring fresh perspectives, divergent thinking, and viable possibilities. My relentless pursuit of truthful, meaningful, and effective delivery of value to audiences includes a healthy amount of bravery in bringing forth ideas which may be unpopular at first glance.

• Creative, viable ideas to keep you ahead of the curve
• Clear, compelling differentiation so people pay attention to you
• Robust opportunities that are spot on with your objectives

AUDACIOUS STRATEGY

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Original Thinking:
CURIOUS, DIVERGENT, CREATIVE

I pay attention differently to generate honest ways for you to stand out. By developing a deep understanding of your offering and what it means to audiences, I identify the most compelling truths and express them creatively and effectively.

AUDACIOUS STRATEGY

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Resonant Communication:
DRIVE RESULTS

Your organization’s true intentions and offerings are the best possible cornerstones for productive and sustainable audience connections. I specialize in identifying compelling truths and expressing them in clear, innovative ways. An irrefutable value proposition is the best possible foundation for effective communication and sustainable success.

• Clear, concise, robust expressions of value
  
• Compellingly transcend clutter

AUDACIOUS STRATEGY

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Genuine Engagement:
SUSTAINABLE CONNECTIONS

To help you build enduring connections, I examine each segment in human terms, assess target viability, then determine how to communicate with them honestly as an ally to earn their trust.

AUDACIOUS STRATEGY

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Sharp Targeting:
THE RIGHT AUDIENCES

Genuine engagement requires addressing your audience as humans. I scrutinize data sources and focus carefully on the qualitative nature of people, their perceptions, and their behavior.  Machine intelligence doesn’t sufficiently represent people. In fact, quantitative and media-driven methods sometimes lead organizations to communicate with the wrong audiences entirely. 

• Astute targeting to identify the best possible audiences
• Empathetic humanization of audiences

AUDACIOUS STRATEGY

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Positive Impact:
IMPROVE LIVES

I am driven to meet and surpass objectives, especially when lives are improved, human challenges are solved, or real possibilities are delivered. This can be anything which helps, enables, or empowers people; from a major game-changer to a small life enhancement.

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LET'S DRIVE RESULTS

My marketing acumen has fueled extraordinary results on six continents for decades. Let's unleash your organization’s potential.

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Since the early 1980s my strategic acuity, originality, and frankness have fueled remarkable results around the world.

My ceaseless curiosity, creativity, and critical thinking have always been great sources of pleasure for me. I see innovation as a fine balance of divergent thinking and effectiveness, two seemingly incompatible forces that I've applied harmoniously since my early roles as an ad agency strategist then as a Fortune 50 in-house "idea guy" with P&L responsibility.

Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate better connections and possibilities. My goal is always to drive results beyond expectations.

SERVICES INCLUDE: Account Planning, Audience Understanding, Branding, Brand Extension & Expansion, Category Definition & Redefinition, Cause Marketing Strategy, Cause Related Marketing, Communication Strategy, Competitive Analysis, Creative Strategy, Customer Relationship Assessment & Strategy, Differentiation, E-Commerce Strategy, Features, Ideas & Opportunities, Insights, Internal Marketing Strategy, International Marketing Strategy, Line Extensions, Messaging, Mission Statements, Naming, Positioning, Products & Services, Qualitative Research, Situation Analysis, Social Impact Strategy, Tactical Efficiency, Targeting, Value Articulation, Vision Statements