Many admire my zeal & curiosity ...

... but they really like the results I produce.

why?

For over four decades I have produced highly effective strategies, ideas, and articulations. I am very fortunate to leverage my innate abilities in these productive ways that are truly enjoyable for me.

I unearth meaningful truth to drive results.

HOW?

I excel at finding the true value and honorable values behind an offer, and the true motivations of target audiences. Then I bridge them with honest, compelling messages.

There are two essential ingredients to building effective and ethical marketing.

WHAT?

Competence & Integrity

There are countless ways to reach audiences and drive results, and I have worked effectively with many of them. Earlier in my career I participated in some approaches and with some clients that were not in keeping my values, and I lost a lot of sleep.

At this point in my life and work, I steadfastly uphold my values when performing this wonderfully thoughtful, creative, and multi-faceted work.

I passionately identify innovative, effective, and principled elements of marketing that fertilize and accelerate the development of successful programs.

Let's drive results you can be proud of.

MY background & approach

Since the early 1980s my strategic acuity, originality, and frankness have fueled remarkable results around the world. To achieve what I call "productive creativity," I blend my highly creative thinking with my accumulated understanding of marketplace effectiveness. I've applied these harmoniously since my early roles as an ad agency researcher and strategist, then as a Fortune 50 in-house "idea guy" with P&L responsibility.

Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate honest, productive connections and possibilities.

I would be delighted to discuss how I might help you.

My Mission

Provide exceptional strategic thinking to optimize ethical marketing efforts.

Qualities to Expect

VIEW list of qualities >

‣ Integrity & reliability
‣ Tenacious opportunity seeking
‣ Unfettered curiosity & imagination
‣ Keen attention & focus, quick study
‣ Determination to meet your goals & objectives
‣ Objectivity & candor, no BS or hidden agendas
‣ Meticulous management & investigation of minutiae
‣ Productive collaborative with complementary talents
‣ Inventive word sculpting for effective, lucid articulations
‣ Prolific idea production: perspectives, insights, opportunities
‣ Exceptional critical thinking that is astute, agile, and creative (often abstract & divergent before converging upon recommendations)

FRAMEWORKS FOR CREATIVE, EFFECTIVE, ETHICAL STRATEGY

ORIGINAL
THINKING

‣ insatiable curiosity
‣ exceptional critical thinking
‣ innovative, productive ideas

CREATIVE
IMPACT

‣ ideas & articulations
‣ targeting & messaging
‣ differentiation & positioning

AUDACIOUS STRATEGY

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Original Thinking:
CURIOUS, DIVERGENT, CREATIVE

I investigate and pay attention in different ways than most, to generate honest ways for clients to stand out. By developing a deep understanding of the value being offered and why it matters to audiences, I identify the most compelling truths and express them creatively and effectively.

AUDACIOUS STRATEGY

x

Audacious Strategy:
REACH FARTHER

Whether branding, positioning, or creating a minor product improvement, I bring fresh perspectives, divergent thinking, and viable possibilities. My relentless pursuit of truthful, meaningful, and effective delivery of value to audiences includes a healthy amount of bravery to bring forth daring ideas.

• Creative, viable ideas to stay ahead of the curve
• Clear, compelling differentiation so people pay attention
• Robust opportunities that are spot on with objectives

AUDACIOUS STRATEGY

x

Genuine Engagement:
SUSTAINABLE CONNECTIONS

To help build enduring connections, I examine each segment in human terms, assess its viability as a target audience, then determine how to communicate with them honestly to earn their trust and engagement.

AUDACIOUS STRATEGY

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Sharp Targeting:
THE RIGHT AUDIENCES

Genuine engagement requires addressing audiences as humans. I scrutinize data sources and focus carefully on people's nature, perceptions, and behavior.  Machine intelligence is valuable but doesn’t sufficiently represent people. In fact, over-reliance on data sometimes leads organizations to communicate with the wrong audiences and/or in the wrong ways.

• Astute targeting to identify the best possible audiences
• Empathetic humanization of audiences to fuel effective communication
  

AUDACIOUS STRATEGY

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Positive Impact:
IMPROVE LIVES

I am driven to meet and surpass objectives, especially when lives are improved, human challenges are solved, or real possibilities are delivered. This can be anything to help, enable, or empower people, from small life enhancements to major game-changers .

AUDACIOUS STRATEGY

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Resonant Communication:
DRIVE RESULTS

An organization’s true intentions and honest presentation of its offerings are the best possible cornerstones for productive and sustainable audience connections. I specialize in identifying compelling truths and expressing them in clear, innovative ways. An irrefutable value proposition is the best possible foundation for effective communication and sustainable success.

My clear, concise, compelling expressions of value transcend competition and clutter.