Many admire my curiosity and zeal.
Clients value the results I help produce.
WHY >>
For over four decades I have produced highly effective strategies, ideas, and articulations. I am very fortunate to leverage my innate abilities in such productive ways that are truly enjoyable for me. |
I unearth meaningful truths and insights that drive results.
HOW >>
I excel at finding the true value and honorable values behind an offer, and the true motivations of target audiences. Then I help build productive connections by recommending honest, compelling methods and messages. |
There are two essential ingredients to building effective and ethical marketing.
WHAT >>
Competence & Integrity There are countless ways to reach audiences and drive results, and I have worked effectively with many of them. Earlier in my career I participated in some approaches and with some clients that were not in keeping my values, and I lost a lot of sleep. At this point in my life and work, I steadfastly uphold my values when performing this wonderfully thoughtful, creative, and multi-faceted work. I passionately identify innovative, effective, and principled elements of marketing that fertilize and accelerate the development of successful programs. |
Let's drive results you can be proud of.
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Since the early 1980s my strategic acuity, originality, and frankness have fueled remarkable results around the world. To achieve what I call "productive creativity," I blend my highly creative thinking with my accumulated understanding of marketplace effectiveness. I've applied these harmoniously since my early roles as an ad agency researcher and strategist, then as a Fortune 50 in-house "idea guy" with P&L responsibility.
Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate honest, productive connections and possibilities.
Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate honest, productive connections and possibilities.