Focused on Results, Fueled by Curiosity & Zeal
Clients value the results I help produce.
WHY >>
For over four decades I have produced highly effective strategies, ideas, and articulations. I am very fortunate to leverage my innate abilities in such productive ways that are truly enjoyable for me. |
I unearth meaningful truths and insights that drive lasting results.
HOW >>
I excel at finding the true value and honorable values behind an offer, and the true motivations of target audiences. Then I help build productive connections by recommending honest, compelling methods and messages. |
There are two essential ingredients to building effective and ethical marketing.
WHAT >>
Competence & Integrity I have deep affection for performing this wonderfully thoughtful, creative, and multi-faceted work to bring true value to audiences that will benefit. My work encompasses innovative, effective, and principled marketing that fertilizes and accelerates the development of successful, lasting programs. There are countless ways to reach audiences and drive results, and I have worked effectively with many of them. I abide by my strong sense of values and principles, which are potent fuel for my creativity and for the innovative, impactful, and lasting outcomes I help create. Throughout my career I have observed companies, causes, and approaches that have not been aligned with my values and principles (I was even involved in quite a few early in my career). I have consistently observed that even the most "successful" of marketing efforts without integrity have had short-lived outcomes and/or costly repercussions. |
Let's drive remarkable results for your organization.
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Since the early 1980s my strategic acuity, originality, and frankness have fueled remarkable results around the world. To achieve what I call "productive creativity," I blend my highly creative thinking with my accumulated understanding of marketplace effectiveness. I've applied these harmoniously since my early roles as an ad agency researcher and strategist, then as a Fortune 50 in-house "idea guy" with P&L responsibility.
Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate honest, productive connections and possibilities.
Each new challenge is a quest for maximum impact, for which I deploy wonder and intuition, deep focus, and extraordinary business acumen. I'm deeply interested in understanding how things work and what makes people tick, and I have remarkable ability to find and illuminate honest, productive connections and possibilities.