Sharp, fresh marketing strategy for companies and causes.
When "outside the box" doesn't look far enough, machine intelligence isn't creative enough, and formulas aren't working.
Since the early 1980s my curiosity, creative reasoning, and strategic acuity have helped drive remarkable results around the world.
I optimize modern marketing efforts using time-tested, innate creativity and a sincere interest in people. Leveraging your existing knowledge and information, I'll help you gain new insights, generate ingenuity, and achieve your ultimate objectives.
Let's create together, and find what's possible for your organization.
Maximum impact driven by sharp ideas, insights, and strategies.
○ Brainstorming ○ Branding ○ Positioning ○ Messaging ○ Missions ○ Targeting ○ Facilitation ○ Qualitative Research
● Delivered 107 ideas when only 12 were requested
● Multiplied customer base with no product changes
● Challenged global message to improve regional impact
● Prevented unwanted pregnancies in several countries
Creative reasoning, keenly focused on positive impact.
I pay attention differently than most. If you offer something of real value to somebody, I'll help you find things about your offer and those it can serve to bridge them effectively. Quite often these treasures are in plain sight, but most people don't know to highlight or connect them.
Bold Ideas (open)
INGENUITY & A BROAD VIEW
Curious & shrewd investigation; creative reasoning; imaginative discovery.
Originality for Great Ideas
The propellants of my work are relentless curiosity, intrinsic desire to find solutions, prolific idea generation, keen intuition, a sense of humor, and the audacity to bring ideas forward and breathe life into them.
Having had P&L responsibility at a Fortune 50 for new product/service/business pursuits, I understand how ideas translate into real results.
True Creativity is Innate
Most people aren't tuned into envisioning possibilities, and many great solutions get lost in blind spots. Data and machine intelligence are valuable resources, but if they could provide creative solutions many more businesses & causes would succeed. Several formulas, disciplines, and creative methods can also be learned and deployed, but none of them are true creativity.
Starting with the info & good thinking you already have, we'll collaboratively find creative ways to drive results.
Engaged Audiences (open)
Clear articulation of complex ideas without distortion makes them easy to grasp and convey.
Efficiency and productivity abound when strategies, concepts, processes, and marketing messages are stated to achieve a shared understanding among all constituencies affected by them.
When situations are seen through a different lens they often become clear, and a lot more can be seen. Sometimes it's as simple as stepping back from the trees to see the forest. Other times it's much more complicated.
We Must See The Forest
All-too-often, concepts are articulated in ways that obscure or distort their essence. As marketers, we must see the forest as well as the trees to reach our audiences effectively. The more we can see clearly, the more efficiently we can inform and include others.
Identify and learn about your best target audiences, and determine how to make it clear that your offer is meaningful to them.
Lasting Results (open)
CARING IN ACTION
Engaging heart and soul to connect the truth of your offer with your audiences.
Helping, enabling, or empowering people, for profit or not. This can refer to a major game-changer or a simple product, service, or feature that provides substantive value. It may benefit an entire society or a specific population.
Empathy & Emotional Intelligence
For lasting connection and impact, it's essential to understand and meet audiences' needs, wants, and perceptions. This requires humanistic relating.
I Really Care
I genuinely want to understand what makes people tick, especially when they don't seem to follow logic. This helps me:
By crafting targeted expressions of your authentic value offering you'll get noticed, create impact, and build sustainable loyalty.
Ready to help; it's your move.
Getting started is easy; my flat rate brainstorming is a no brainer.
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An easy way to try working together.
The session's purpose can be quite broad or extremely specific.
Here are a few examples of inquiries we can address:
• Shrewd Investigation (+)
Excavating for enhanced understanding and clarity about motives, offerings, market situation, and constituencies.
I excel at deeply focused inquiry, always eager to transcend limitations to find better questions, the right problems, and the best solutions. I often challenge assumptions, which doesn’t always make me popular, but it often illuminates blind spots that open tremendous possibilities. A few areas I like to understand deeply are:
I know that there are always opportunities that haven’t been identified or created yet. So my work it to discover and/or invent them. Research, data, and formulas certainly help, but I rely more on what’s contributed to most great discoveries and inventions:
• Ideas & Opportunities (+)
Driven to find better ways to express and fulfill your mission or objectives.
• Brainstorming (collaborative creativity) (+)
Multiple minds can achieve so much more than one.
This can be thought of as the team version of shrewd investigation and idea/opportunity generation (above).
Working collaboratively with an executive or a team, I aim to generate enthusiasm and curiosity to co-discover and co-invent.
For any marketing challenge:
• Vision, Mission, Values (+)
Develop, refine, or update:
• Communication Strategy: Branding, Positioning, Messaging (+)
Eclipse the clutter and your competition:
• Targeting (+)
Spot-on targeting and insights for audience development:
• Qualitative Research (+)
Pretty much anywhere in the world with pretty much any audience:
• Creative Facilitation (+)
With any group (or one-on-one), for any creative process for the specialty areas above:
James Rosenfield is Strategy Works' original thinker and principle resource. Additional specialists are carefully selected when required.