Creative Strategy for Commerce & Causes
Ideas & Brainstorming
Branding, Positioning, Messaging
Missions, Targeting, Qualitative Research
"transformed the way we thought about our business"
"[finds] knowledge & meaning where most never look"
"brings clarity and simplicity to complicated issues"
"sensitive to the cultural dynamics [of] in global branding"
Delivered 107 ideas when only 12 were requested.
Multiplied customer base with no changes to product.
Challenged global message to improve regional impact.
Prevented unwanted pregnancies in several countries.
click logos for clients, cases, & testimonials
"Outside the box" is for followers. Let's lead.
Since the early 1980s my curiosity, creative reasoning, and strategic acuity have helped drive remarkable results around the world.
I optimize modern marketing efforts using innate, time-tested creativity and a sincere interest in people. Leveraging your existing knowledge and information, I'll help you gain new insights, generate ingenuity, and achieve your ultimate objectives.
Let's create together, and find what's possible for your organization.
BOLD IDEAS (+)
CREATIVE, SHARP INTUITION
Great Ideas Require Creativity
Data, analytics, and formulas are valuable resources, but they're not creativity. If they provided solutions that drive impact, many more businesses & causes would succeed.
Most people aren't tuned into finding ideas or envisioning possibilities. Sometimes great ideas slip by because nobody's looking with the right lens, or because of blind spots. While several creative methods and disciplines can be learned, true creativity is innate.
As far as I can tell, my creative reasoning is fueled by three innate qualities: perseverant curiosity, keen intuition, and a sense of humor.
Having held P&L responsibility for a Fortune 50's new product/service/business pursuits, I understand how ideas translate into real results.
BROADER VIEW, IN FOCUS
Where's the Forest?
All-too-often, concepts are articulated in ways that obscure or distort their essence. As marketers, we must see the forest through the trees to communicate effectively. When we view details and complexities from a narrow scope, it's difficult to effectively inform and include others.
When we reflect on situations from a different viewpoint, we can often see them more clearly. Sometimes it's as simple as stepping back from the trees to see the forest. Other times it's not so simple.
Clarity is essential, as efficiency and productivity abound when strategies, concepts, processes, and marketing messages are stated for all constituencies to understand.
CARING IN ACTION
Humanity Beyond Logic
Human needs, wants, perceptions, and behavior don't follow logical lines. But so much marketing treats us as simple and logical, thus all the noise to break through.
I Really Care
Empathy and emotional intelligence fuel my ability to:
(for profit or not)
Helping, enabling, or empowering people can refer to a major game-changer or a simple product or service that provides substantive value. It may benefit an entire society or a very specific population.
Your Strategic Ally
Starting with the good thinking & information you already have, together we'll use strategic ingenuity to find optimal ways to drive the results you want.
Connect with Your Best Audiences
I"ll help identify your best possible target audiences, then determining how the truth of your offer connects meaningfully and effectively with them.
Authenticity Drives Lasting Results
Well crafted expressions of true value (a) get noticed, (b) create impact, (c) build loyalty.