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Discover Possibilities


 

 

 

 

» be original «


Strategic Fuel for

Effective Marketing

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Discover Possibilities


 

 

 

 

» be original «


Strategic Fuel for

Effective Marketing

 

Audaciously Original
Marketing Thinking

For Businesses & Causes
Devoted to Positive Impact

 
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Work & Clients


seeking
like-minded
new clients

◦ impact-conscious ◦

◦ sharp & agile ◦

◦ principled ◦

Contact

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Work & Clients


seeking
like-minded
new clients

◦ impact-conscious ◦

◦ sharp & agile ◦

◦ principled ◦

Contact

Past Work

(coming soon)

Past Clients

Many brands, causes, categories, constituencies, countries, and cultures.

(Click each title to view list, click a line to return to list of titles only.)

———————————————

(+) Businesses

3Com (digital networking)
Academic Systems (education software)
American Express
Apple Computers
Axlon Games (a Nolan Bushnell Venture)
Bank of America
Broderbund (education software)
Coca Cola Company
Daewoo Motor America
Decipher Inc (games)
Excite (search engine)
Hewlett-Packard (many divisions)
Home Savings of America
Intel
Kikkoman
Lexus
Mechanics Bank
Mitsubishi Electric
Newell Rubbermaid (writing instruments)
Nike
Pacificare HMO
PF Magic (games)
Pottery Barn
Purina
S3 (PC graphics)
San Francisco Chronicle
San Francisco Convention & Visitors Bureau
Siemens Business Communications
Toyota Motor Corporation
Toyota Motor Sales U.S.A.
Westin Hotels
Yum Brands
.

———————————————

(+) Ad Agencies

Anderson & Lembke
BBDO
BSSP
Chiat/Day
Fallon
Foote Cone & Belding
Grey
Highway One
McConnaughy Stein Schmidt Brown
McKinney & Silver
Publicis
Saatchi
Team One
Wolfe Doyle
Young & Rubicam
.

———————————————

(+) Non-Profits & NGOs

Volunteer, Pro-Bono, Consulting

AIDS Health Project, CA
AIDS Walk San Francisco, CA
Bridgemen, CA
Business Volunteers for the Arts, CA
Business Volunteers for the Arts, NY
California Palace of the Legion of Honor Museum, CA
Center for Attitudinal Healing, CA
Circus Center San Francisco, CA
City Arts & Lectures (Nourse Theater), CA
City Arts Magazine, CA
Coming Home Hospice, CA
Commonwealth Club of California, CA
Community Housing Partnership, CA
Community United Against Violence, CA
CounterPulse, CA
CPMC Hospital, CA
Dance Mission, CA
Dawson Dance SF, CA
Footloose Dance Company, CA
Foundation for Adolescent Development, The Philippines
Garrett & Moulton Productions, CA
Gay Men's Health Crisis, NY
Glide Memorial Church, CA
Golden Gate National Parks Association, CA
Hope Mohr Dance
Ipas, Kenya
IGLHRC / Outright International, CA
Junior Achievement, CA
Kaiser Hospital, CA
le Cambiate, CA
Learning Through Art, The Guggenheim Museum Children’s Program, NY
Maitri Hospice, CA
National Alliance on Mental Illness, CA
ODC Dance, CA
One Brick, CA
Openhouse, CA
Parevar Seva Sanstha, India
Pathfinder International, India
Population Development Association, Thailand
Post:Ballet, CA
ReachOut, The Philippines
Red Poppy Art House
Read Speak Vote Participate (founder), CA
RI Public Interest Research Group, RI
Robert Moses' Kin Dance, CA
San Francisco AIDS Foundation, CA
San Francisco Ethnic Dance Festival, CA
San Francisco Food Bank, CA
San Francisco Museum of Modern Art, CA
San Francisco SPCA, CA
San Francisco Theater Company, CA
San Francisco Village, CA
SF Small Dog Beach Walk (founder), CA
SOCAP (Social Capital Markets), CA
Spirit Rock Meditation Center, CA
Stern Grove Festival, CA
St. Luke's Hospital, CA
The SF LGBTQ Center, CA
United Way, CA
URI Arts Council, RI
URI Student Entertainment Committee (board), RI
URI Student Lecture Series (board), RI
URI Student Senate, RI
URI Weekenders (founder), RI
URI Yearbook, RI
USCF Hospital, CA
Volunteer Center, CA
Volunteer Match, CA
WPLR Radio, CT
WRIU Radio, RI
Yale-New Haven Hospital, CT (age 13-16)
Yerba Buena Center for the Arts, CA
Z Space, CA

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.

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Services


» get original «

 

Resourceful, inventive,
productive, creative, fun,
original thinking for any
opportunity or challenge.

 

◦ vision, mission, values ◦

◦ branding & planning ◦

◦ positioning & messaging ◦

◦ targeting & audience dev ◦

◦ finding opportunities ◦

◦ solving problems ◦

◦ group facilitation ◦

◦ qualitative research ◦

 

Contact

SCROLL DOWN

Services


» get original «

 

Resourceful, inventive,
productive, creative, fun,
original thinking for any
opportunity or challenge.

 

◦ vision, mission, values ◦

◦ branding & planning ◦

◦ positioning & messaging ◦

◦ targeting & audience dev ◦

◦ finding opportunities ◦

◦ solving problems ◦

◦ group facilitation ◦

◦ qualitative research ◦

 

Contact

James Rosenfield is Strategy Works' original thinker and principle resource (more about James below).

Additional specialists are carefully selected and engaged when needed.


ORIGINAL THINKING

focused curiosity
+ deep empathy
+ contemplation
+ ingenuity
+ tenacity

TO AMPLIFY IMPACT


likened to:

 Lateral Thinking
 Design Thinking
 Thinking Outside of the Box


APPROACH

Shrewd Investigation

Excavating for clarity about intentions, offerings, marketplace, constituencies

Astute Illumination

Truth, insights, ideas, and courses of action brought forth

Intelligent Simplification

Complexities made easy to grasp & convey without distortion


RESULTS

◈ New Perspectives ◈

◈ Robust Understanding ◈

◈ Innovative Ideas ◈

◈ Clear Articulations ◈

◈ Connected Audiences ◈

◈ Amplified Impact ◈


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James


» beget original «


James Rosenfield

Principle, Strategy Works

◦ original thinker

◦ provocateur

◦ prolific ideator

 

James on LinkedIn

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James


» beget original «


James Rosenfield

Principle, Strategy Works

◦ original thinker

◦ provocateur

◦ prolific ideator

 

James on LinkedIn

Operating Instructions

1. Point my curiosity at your issue

2. Click "relentless"

Testimonials

(click each view)

.

  • (+) “creative & challenging… relentless curiosity… highest levels of strategic thinking”

    "When I've worked with James, I've always found his thinking to be creative and challenging, not mundane or shallow. He gets to the heart of the problem, attacks it with relentless curiosity and passionate energy, then brings the highest levels of strategic thinking to the table."

    • Rob White; Fallon

.

  • (+) “sensitive to [global] cultural dynamics… transformed the way we thought about our business… differentiate in a meaningful way… fun… deeply committed”

    “James completed several multi-national projects for me while I managed marketing groups at both HP and Intel. He is smart, clever, insightful and exceptionally strategic. He was sensitive to the cultural dynamics involved in developing global marketing strategy and branding. All of the projects I hired James to develop and manage were outstanding and several transformed the way we thought about our business. He has the ability to break through the clutter and find the nuggets that differentiate in a meaningful way to the target. I found James practical in his approach, ensuring that his recommendations were actionable but still game changing. He is fun to work with and deeply committed to the end result. I would and have recommended James to my peers and would not hesitate to work with him again.”

    • Jan McDaniel; HP, Intel

.

  • (+) “non-traditional and gifted… focus deeply… quick wit… unpredictable instinct… tends not to suffer superficiality, dishonesty, or fools”

    James is quite non-traditional and gifted. He has a profound ability to focus deeply, which takes him to knowledge and meaning where most people never think to look. His quick wit makes it fun to share the ride with him, but the journey isn't always comfortable. He often follows his unpredictable instinct of where to look for connections, opportunities, and wisdom, then his mind leaps from point A to a solid C while many in the room are still scrambling to find B. I've seen some of the smartest people I know delight in James' unique style. But his piercing astuteness is too rich for some people, and he tends not to suffer superficiality, dishonesty, or fools very well. In the end, his C is usually better than most people's D, E, or F.

    • Jim Kober; American Express

.

  • (+) “allowed us to consider alternative strategies and approaches… fresh approach”

    "James' experience and outlook allowed us to consider alternative strategies and approaches in new categories. We particularly appreciate the fresh approach he brings to solving marketing challenges and problems."

    • Greg Stern; BSSP

.

  • (+) “high energy, creative, highly strategic… direct and clear… thoughtful”

    “James is high energy, creative, and highly strategic. He pays attention to important details when managing complex projects so everything goes smoothly. James provides intelligent insights and his communication style is very direct and clear. He can be counted on to deliver thoughtful and strategic recommendations.”

    • Kathy Lammers; BBDO/Apple, PacifiCare, KFC (Yum!)

.

  • (+) “always delivers… quick study… brings clarity and simplicity… solves big problems… dynamic, funny”

    I've recommended James to many of my clients over the years for one simple reason, he always delivers. He's an incredibly quick study who brings clarity and simplicity to complicated issues. Clients and colleagues look to him to solve big problems quickly. He's dynamic, funny and helps get the best out of the people around him.”

    • Kate Webster; Strategic Planning Recruiter

.

  • (+) “gets to the heart of the complex challenges… challenges business as usual… fun”

    James gets to the heart of complex challenges quickly, then communicates about them in clear, compelling, and accessible ways. He is one of the smartest people I’ve worked with, and is always thinking about how to best maximize results, even if that means challenging “business as usual”. He's also a lot of fun! James and I began our marketing careers together at Grey Advertising, and we've worked together many times since, including strategically supporting Saatchi San Francisco in developing many highly successful campaigns for HP, including their first global ad campaign.

    • Mary Doan; Saatchi