Effective, Honest Strategy for Principled Companies & Causes

I'll help you connect
with the right people
in the best ways to
attain your objectives.

SERVICES

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MARKETING STRATEGY & EFFECTIVE ARTICULATION

Marketing is a mosaic of variables and ambiguities. I approach each challenge with decades of experience, fresh curiosity, and creative agility.

List of services  >>

• Organizational Vision, Mission, Guiding Principles
• Branding
  
• Naming
  
• Innovative Idea Development & Refinement
  - Business Models, Products, Services, Features, Channels
  
• Lucid, Effective Articulations
• Clear, Compelling Differentiation
• Targeting & Audience Understanding
• Positioning (incl. Category/Competition Definition)
• Message Development & Refinement
• Creative Strategy & Account Planning
• Much More... let's discuss your situation and needs

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INFORMATION OVERSIGHT

Research and data are not useful if they do not provide reliable, rich understanding to guide creative thinking and productive decisions. I am not a research or data consultant, but I understand what is helpful and what may lead you astray.

List of services  >>

• Expert Review of Existing Information to Reveal Overlooked Opportunities or Pitfalls
• Determine Information Needs
• Oversee Information Collection or Analysis
  

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