We help your business. While your project objectives may be very specific, we keep the bigger picture in mind to support your entire business as much as possible.
Qualitative Research
So much research sets out to answer a few questions, and that's exactly what it does - it gets you a few answers. We approach fieldwork as an opportunity to creatively mine for truth, ideas, and solutions. Then we deliver smart, strategically useful information and insights.We think of qualitative fieldwork as a tool, not an end in itself. Rather than approaching fieldwork as a scientific "testing" method, interviews and focus groups are treated as a means of humanely getting to know consumers and their behavior, attitudes, and opinions.
Our fieldwork honestly and creatively enables respondents to contribute in ways that are most comfortable for them. We aim to illuminate vital, useful insights to ensure relevance & effectiveness of your marketing activities.
Strategy Development
Sometimes you need another experienced person to take a fresh look at your situation and help steer it in a productive direction.James Rosenfield's experience in both ad agency and corporate environments has included traditional research, account planning, sales management, new product development, and business development. This affords him a productive understanding of business and creative processes.
Consulting services are available to help develop or assess any of these:
- Positioning
- Communication Strategy
- Messaging
- Ideas
- Brand/product/service concepts
- Tactical ideas
- Creative concepts