We have done extensive work with a wide variety of consumer, business, and professional target audiences.
When conducting qualitative research we believe that we represent our clients to their constituencies. This is especially true for business-to-business and professional research, where an interview or group experience can really influence a respondent's attitude toward the research sponsor.
Many clients have been particularly impressed with Strategy Works' comfort and success in working with high level business executives, other business-to-business audiences, and professionals.